Principles and Practice of Social Marketing: An International Perspective

Type

Book

Authors

Rob Donovan

Nadine Henley

ISBN 10

052116737X

ISBN 13

9780521167376

Tags

Global, Sales & Selling, Marketing, Sales

Description

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general. - from Amzon

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